This is a traditional spec spot, only this time it's 95% AI — I'll explain below.

Being an early adopter of AI, I understand the challenges that go into a piece like this. It is never a one-button solution.

My challenge to myself: build a consistent character around a consistent branded product that I created from scratch, and tell a story across multiple locations so I could explore different environments and color looks.

I challenged myself to create motion graphics through AI — and I'll be the first to tell you that from my experience, this is where it still lacks.

The 5%? The music. I appreciate you, Johnny Cash. I hope you're cool with me playing with your track.

This piece gave me a ton of joy to make.