Agency: MC Creative Studio ‍ ‍

Role: Creative Lead

Description: Martha, unfiltered. A day-in-the-life that opens with curlers and green juice, moves into Manhattan, and ends on the farm chopping wood. She never stops. She gave us access nobody expected — and made this one of the most fun campaigns I've worked on.

Agency: MC Creative Studio

Role: Creative Lead

Description: Kevin doesn't turn it off. The humor that defines his career showed up on set, between takes, everywhere — and made the outtakes as good as anything we shot. He lives these words.

Agency: MC Creative Studio 

Role: Creative Lead

Description: MasterClass On Call was MasterClass's first AI-native product — real-time coaching and roleplay with AI versions of the world's top experts. 

Agency: MC Creative Studio 

Role: Creative Lead (Launch Video)

Description: A new product. No footage. A brand video still had to ship. We used AI-generated visuals alongside a human-led visual identity to tell the story — and got it done. This is what creative AI implementation looks like in practice.

Agency: MC Creative Studio 

Role: Video Lead 

Description:  A brand is a feeling before it's a fact. Working with a copywriter and ECD, we cut through hundreds of hours of footage and let the words lead. When the writing is right, the edit finds itself.

Agency: Gretel NYC / MC Creative Studio / AntFood 

Role: Creative Lead, Asset Implementation & Class Opening

Description: Gretel NYC designed it. We made it real. I led the video team responsible for reskinning thousands of assets — rebuilding the visual identity across every existing video and motion piece in the library. I also led creative on the opening credits for every class, including sound design in partnership with AntFood. Months of work. Full story at gretelny.com/masterclass

Agency: Gretel NYC / MC Creative Studio / AntFood 

Role: Creative Lead

Description: Inspired by the Marvel Universe, we set out to build an opener that would start every class on the platform. It had to hold a multitude of instructors while celebrating craft. Built around a filmstrip moving through the gate — landing on the newly rebranded M.

Agency: Goodby, Silverstein & Partners

Role: Video Lead

Description: A 30-second NBA Finals spot built around an original DJ-composed track — interviews timed to the beat, footage locked to the music.

Agency: Goodby, Silverstein & Partners

Role: Video Lead

Description: A 30-second NBA Finals spot built around an original DJ-composed track — interviews timed to the beat, footage locked to the music.

Agency: Avocados and Coconuts

Role: Video Lead

Description: The Italian captain wasn't the plan. But the director sat down with him, let him talk, and what came out was something no script could have written — a man humbled by the chance to run this boat. We built the audio bed around that conversation. The imagery followed easily.

Agency: Golden State Warriors / SpyPost

Role: Video Lead

Description - A long time Warriors fan cutting a championship recap at the height of the dynasty. The challenge was building something high energy that still felt warm — weaving in the natural sounds of the court, the crowd, the atmosphere. Fans first.

Client: Lucasfilm

Role: Video Editor

Description: A dream come true. Working on Star Wars, inside Lucasfilm, every day — magical. To be trusted with that universe, even for a moment, is something I didn’t take lightly.

Agency: Avocados and Coconuts

Role: Video Lead

Description: An artist drives to the beach with a rake. He creates massive sand drawings — intricate, beautiful, temporary. The weather changes. The waves rise. The work disappears. We found this story in the edit. That's the part of unscripted I love most.

Agency: Teak

Role: Video Lead

Description: Four friends. One day in Austin. Backpacks on, no real plan — just the city. Shot docu-style, found in the edit. They wander, they explore, and end up at the Lustre Pearl on Rainey Street. watching the Black Pearls. Exactly where a day like that should end.

Agency: Teak

Role: Video Lead

Description: Four friends. A summer day in San Francisco. No destination — just the city, the light, and eventually sparklers on bikes at dusk. Everything shot on the YouTube Capture app. The product wasn't the story. It was how the story was told.

Agency: Avocados and Coconuts

Role: Video Lead

Description: Whole Foods ran a series spotlighting the vendors behind the brand. Ours followed Ritual Coffee founder Eileen Hassi Rinaldi and her daily ritual. The name said everything. We followed her all day and let the story find itself.

Agency: Evolution Bureau

Role: Video Lead

Description: A Christmas campaign. The Groundlings were given three words and allowed to riff. All day. A website let the audience spin a three-section wheel — each combination triggering a specific video. Dozens of videos, each one its own weird little world. All shareable. The client killed it days before launch. These things happen.

Agency: Evolution Bureau

Role: Video Lead

Description: A Christmas campaign. The Groundlings were given three words and allowed to riff. All day. A website let the audience spin a three-section wheel — each combination triggering a specific video. Dozens of videos, each one its own weird little world. All shareable. The client killed it days before launch. These things happen.

Agency: Evolution Bureau

Role: Video Lead

Description: A Christmas campaign. The Groundlings were given three words and allowed to riff. All day. A website let the audience spin a three-section wheel — each combination triggering a specific video. Dozens of videos, each one its own weird little world. All shareable. The client killed it days before launch. These things happen.