Agency: Gretel NYC / MC Creative Studio / AntFood
Role: Creative Lead
Description: Inspired by the Marvel Universe, we set out to build an opener that would start every class on the platform. It had to hold a multitude of instructors while celebrating craft. Built around a filmstrip moving through the gate — landing on the newly rebranded M.
Agency: Gretel NYC / MC Creative Studio / AntFood
Role: Creative Lead, Asset Implementation & Class Opening
Description: Gretel NYC designed it. We made it real. I led the video team responsible for reskinning thousands of assets — rebuilding the visual identity across every existing video and motion piece in the library. I also led creative on the opening credits for every class, including sound design in partnership with AntFood. Months of work. Full story at gretelny.com/masterclass
Agency: MC Creative Studio
Role: Video Lead
Description: A brand is a feeling before it's a fact. Working with a copywriter and ECD, we cut through hundreds of hours of footage and let the words lead. When the writing is right, the edit finds itself.
Agency: MC Creative Studio
Role: Creative Lead
Description: Martha, unfiltered. A day-in-the-life that opens with curlers and green juice, moves into Manhattan, and ends on the farm chopping wood. She never stops. She gave us access nobody expected — and made this one of the most fun campaigns I've worked on.
Agency: MC Creative Studio
Role: Creative Lead
Description: Kevin doesn't turn it off. The humor that defines his career showed up on set, between takes, everywhere — and made the outtakes as good as anything we shot. He lives these words.
Agency: MC Creative Studio
Role: Creative Lead
Description: MasterClass On Call was MasterClass's first AI-native product — real-time coaching and roleplay with AI versions of the world's top experts.
Agency: MC Creative Studio
Role: Creative Lead (Launch Video)
Description: A new product. No footage. A brand video still had to ship. We used AI-generated visuals alongside a human-led visual identity to tell the story — and got it done. This is what creative AI implementation looks like in practice.