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  • FamilyDollar "One Wish"

    Agency: Evolution Bureau

    Role: Video Lead

    Description: A Christmas campaign. The Groundlings were given three words and allowed to riff. All day. A website let the audience spin a three-section wheel — each combination triggering a specific video. Dozens of videos, each one its own weird little world. All shareable. The client killed it days before launch. These things happen.

  • Family Dollar - “Hi Dad”

    Agency: Evolution Bureau

    Role: Video Lead

    Description: A Christmas campaign. The Groundlings were given three words and allowed to riff. All day. A website let the audience spin a three-section wheel — each combination triggering a specific video. Dozens of videos, each one its own weird little world. All shareable. The client killed it days before launch. These things happen.

  • FamilyDollar "Sorry"

    Agency: Evolution Bureau

    Role: Video Lead

    Description: A Christmas campaign. The Groundlings were given three words and allowed to riff. All day. A website let the audience spin a three-section wheel — each combination triggering a specific video. Dozens of videos, each one its own weird little world. All shareable. The client killed it days before launch. These things happen.

  • Whole Foods — "Bread Circus: Ritual Coffee"

    Agency: Avocados and Coconuts

    Role: Video Lead

    Description: Whole Foods ran a series spotlighting the vendors behind the brand. Ours followed Ritual Coffee founder Eileen Hassi Rinaldi and her daily ritual. The name said everything. We followed her all day and let the story find itself.

  • YouTube "Capture"

    Agency: Teak

    Role: Video Lead

    Description: Four friends. A summer day in San Francisco. No destination — just the city, the light, and eventually sparklers on bikes at dusk. Everything shot on the YouTube Capture app. The product wasn't the story. It was how the story was told.

  • Jansport: "Lustre Pearl"

    Agency: Teak

    Role: Video Lead

    Description: Four friends. One day in Austin. Backpacks on, no real plan — just the city. Shot docu-style, found in the edit. They wander, they explore, and end up at the Lustre Pearl on Rainey Street. watching the Black Pearls. Exactly where a day like that should end.

  • America's Cup Prada "Luna Rossa"

    Agency: Avocados and Coconuts

    Role: Video Lead

    Description: The Italian captain wasn't the plan. But the director sat down with him, let him talk, and what came out was something no script could have written — a man humbled by the chance to run this boat. We built the audio bed around that conversation. The imagery followed easily.